Lead nurturing is a process of building and nurturing relationships with ongoing, relevant and valuable communications. Lead nurturing builds stronger relationships with your prospects, ultimately converting a portion of these decision makers and influencers into sales ready leads. Lead nurturing campaigns can include a variety of different types of touch points, including e-newsletters, email communications offering valuable content or special offers, direct mail and telemarketing.
The GamePlan:
Strategy development:
- define communications goals and objectives
- audience segmentation
- messaging strategy
- customer relationship management (CRM) and marketing automation review (we can structure a program to work within your existing infrastructure)
- content review
- sales ready lead definition and rules
Campaign implementation:
- email copywriting and creative development
- telemarketing / appointment setter recommendations and vendor management
- campaign reporting
- administrative management