About
GamePlan
Serving Tech Vendors, Distributors and the Channel. We've been building B2B marketing programs for technology vendors and the partner community since 2012. Our mission is to help our clients engage audiences and build brand recognition with creative marketing campaigns, and to increase revenue with strategic results-based programs.
About
GamePlan
Serving Tech Vendors, Distributors and the Channel. We've been building B2B marketing programs for technology vendors and the partner community since 2012. Our mission is to help our clients engage audiences and build brand recognition with creative marketing campaigns, and to increase revenue with strategic results-based programs.
Our Partners
At GamePlan, we’re committed to being technology agnostic, and building marketing solutions based on your unique requirements. We pride ourselves on crafting a marketing approach that works within your sales and marketing stack.
GamePlan Marketing are a certified Google Ads partner. Our experts in ad strategy, keyword research, campaign optimization, and targeting will ensure your Google Ads campaigns yield the best results.
Our partnership with Partner Optimizer harnesses advanced data analytics for channel partner selection. This allows us to build a data-driven Ideal Partner Profile to identify the right channel prospects for our clients.
Our Tech Clients
We have been in business for over a decade and are proud to maintain relationships with and continue serving some of our very first clients.
Meet the GamePlan Team
We are a growing team of passionate professionals coming from a diverse range of business, creative, sales and marketing backgrounds. We are not your average marketing agency. What sets us apart is our commitment to quality workmanship, and our ability to pivot and roll with new challenges in short time frames. Delivering solid results for tech companies since 2006, we do what it takes to help our clients grow and thrive. We are the creative catalysts of GamePlan.
The Numbers-Whiz & StorytellerJeff manages the finances, operations and business development functions and steers GamePlan’s strategic growth plans.
The Numbers-Whiz & Storyteller
The Get-It-Done GirlTracy is responsible for campaign strategy development and execution, ensuring clients are satisfied and taken care of, and managing internal processes and operations.
The Get-It-Done Girl
The Outdoorsey Mama
The Vegan Cook Extraordinaire
The Animé-Loving Horse Trainer
The High Plains Cyclist
The Beach-Loving Book Worm
The Crystal-Loving Fashionista
The Scholarly Harpist
Our Company History
![GamePlan Solutions Origins]()
2006 - GamePlan is born
Our story kicks off back in 2006 when our amazing Founder, Tracy Robertson, decided to shake things up after leaving the marketing team at Cisco Systems. Tracy spotted something fascinating: technology partners were leaving Marketing Development Funds (MDF) unused, because they were too swamped to use them! Armed with this lightbulb moment, she launched a mission to create hassle-free marketing campaigns that would make partners' lives easier and their results better. And just like that, our journey began!![Jeff and Tracy]()
2012 - GamePlan is Incorporated
For several years, Tracy worked as a freelance Marketing Director helping technology companies focus their marketing operations. Then in 2012 Tracy’s partner-in-crime, Jeff Seymour (President of GamePlan, and ex-Bay street trader) started to get involved in GamePlan.
One of the first things Jeff did was to incorporate the business and switch the company title from GamePlan Marketing Solutions to GamePlan Marketing Inc.
![HubSpot Partner]()
2013 - We become a HubSpot Partner
In the summer of 2013 we became a HubSpot Partner! HubSpot is an excellent tool that allows businesses to centralize their sales and marketing initiatives, CRM database, website development and social media management all in one compact but powerful platform.
Our partnership with HubSpot allows us to provide our clients with preferred pricing, and to help them navigate the HubSpot platform with ease.
![GamePlanMarketing_Dexter-Dog-1]()
2014 - Dexter & Jac join the show 😂
Jeff hires his adorable puppy, Dexter, as the entry-level assistant, and pencil-pusher extroardinaire (this is a real photo of Dexter, in case you were wondering!).
However, Dexter's design and marketing expertise were found to be sorely lacking! So shortly afterwards, Jacqueline Fedory joined the team as an entry-level Marketing Coordinator. We're proud to say she was our first hire and she's still with us today - which means we must be doing something right, right?! 😉
![Executive Door Opener_NetApp]()
2015 - We launch our first Executive Door Opener (EDO)
For many years after this, we were known as THE agency to call up for high-quality Executive Door Openers. Our EDO's became so popular that we literally had companies calling us from Brazil about them!
But the age of sending unsolicited packages with high-value gift offers (such as xboxes, golf clubs and tablets) have gone the way of the Dodo. 🐤
Now we focus on sending nominal VIP gifts and Customer appreciation Packages to contacts that you have an existing relationship with. (Interested in learning more? Download our EDO Look Book!)
![gameplan_2019_lunch]()
2019 - GamePlan grows!
At this point we had a handful of full-time employees, and additional 3rd party contractors that we had established solid relationships with. Our numbers were growing!
![LinkedIn-questions]()
2020 - The year we went all-in on LinkedIn
In 2020 the world went virtual, and tech businesses were frantically googling "how to market when everyone's in pajamas?" 😂
This was the year we dove headfirst into the LinkedIn Ads universe. Why LinkedIn? Because its advanced targeting capabilities make LinkedIn an excellent digital advertising platform for b2b tech companies to engage with business decision makers.
Enter our secret weapon: Nicole Afonso, our LinkedIn Ads expert who eats certifications for breakfast and breathes campaign optimization. Let's just say when life gave us lemons in 2020, we didn't just make lemonade – we targeted it to exactly the right audience, optimized the conversion rate, and A/B tested the perfect amount of sugar. And now we've emerged as LinkedIn advertising veterans who can navigate the platform like we built it ourselves! 🚀
![Jeff and Anna_Event]()
2025 - Today
Fast forward to 2025, GamePlan Marketing Inc. has become a trusted name in the technology industry, with a growing team of marketing professionals. We understand the business landscape of the tech channel and our client's unique challenges operating in this complex environment, where sales cycles are typically lengthy and solution sets are complex.
We've come a long way, and we're excited for what the future holds! 🙌
