Build Your Pipeline

Generate leads with confidence.

Learn how Data Integrity (one of Canada's top technology solutions providers) promoted their IBM Offerings with our Brand Awareness & Lead Generation Strategy

The Challenge: The marketing team was looking to expand their lead generation activities, their breadth and depth of content, and target prospects who were interested in learning more about IBM Sterling® Supply Chain offerings and IBM enabled solutions.

Our Solution: Data Integrity leveraged GamePlan’s content marketing and lead generation services to accumulate over 373,149 social media impressions and 63 Marketing Qualified Leads (MQLs) for IBM Sterling® Supply Chain offerings.

Read the full case study.

We will ask you to indicate the types of job departments (e.g. IT, HR, Executive) and the specific roles within those departments (e.g. IT Systems Management, Talent Management, COO) you want to target. These parameters plus your ICP requirements will be used for targeting.

Yes, you can target accounts. If you have an Account Based Marketing list then we can use it in the campaign at no extra cost to you. The list would have to be big enough for us to get enough leads from though (for example, a list of 250 medium sized companies).

If you would like us to do any additional work to your list (such as scrubbing, cleaning, and validating contacts), or if you would like us to develop an ABM list for you, then we could do that at an additional cost.

Yes, you can choose to exclude certain accounts or companies that you do not want to generate leads from. Just provide us with a list of up to 100 companies you want to exclude.

You can target specific States in the United States, however at this time you cannot target by Province in Canada.

But you can target by company with an ABM list. For example, if your list is only BC-based companies (with no locations in any other Provinces), you will receive only contacts from those BC companies.

On rare occasions, a lead may come in that doesn't fit the filters you've defined. If this happens, the lead will be replaced with one that does match your criteria.

This varies from campaign to campaign and depends on a number of factors: How many monthly leads you want to generate. The size of your ABM list: the larger the list, the faster leads are generated. And the roles you're targeting within a company (IT project managers vs. CEOs).

We work with a large network of over 15,000 publisher websites using 10 different channels, such as expert blogs, email newsletters, social media, search engines, mobile apps, and more. Your content is syndicated across a collection of these sites based on your very specific targeting criteria.

Imagine your assets being made into an advertisement and placed on a cutting room table, with other ads. A publication that has the correct audience will pick up the ad and bring it to (virtual) print. Content syndication is just like a virtual newsroom. This saves time and effort as we do not need to seek out a publication with the right audience, they will pick your ad based on your targeting, knowing their audience is the right fit.

Yes, we can integrate lead delivery directly into your CRM or MAP. We can integrate lead fulfillment with platforms like HubSpot, MailChimp, Marketo, and Salesforce.

The leads are "top-of-funnel." So while they showed interest in downloading your superb content (Yay!), this doesn't necessarily mean they are "sales-ready." With that in mind, we will help you "progress" your leads with our Lead Progression Playbook, from wherever they are in their journey to a place where they are ready to talk.