B2B Marketing Strategies Blog

Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.

May 30, 2024

6 Tips to Enhance your B2B Marketing with Microsoft 365 Copilot AI

Technology innovations have dramatically transformed the way that many of us work today. As modern marketers, digital tech tools have helped us...

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Jul 12, 2022

Marketing as a Service

Staff Augmentation: Source Your Marketing Talent through an Agency

Marketing leaders face a number of challenges in their roles, from finding the best ways to generate quality leads, to maintaining a sufficient...

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Dec 15, 2020

How to Use a Case Study as a Digital Marketing Tool

The purchase journey of an IT professional can be long, complex, and overwhelming. To help them navigate the challenging journey, IT pros often look...

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Jan 30, 2020

Content Marketing Video Marketing

Create Quality Marketing Videos without Breaking the Bank

Most of us will confess to getting caught up watching online videos while researching and evaluating our product purchases. Video marketing has...

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Nov 22, 2018

Social Media

Social Media Marketing Strategy for B2B Technology Companies

In our previous blog Recharge Your B2B Social Media Game, we discussed the importance of social media marketing for technology solution providers. We...

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Jul 14, 2017

Telemarketing

Telemarketing as an Effective Strategy for IT Companies

We’ve all experienced it… you sit down to dinner and the phone rings. Begrudgingly, you answer, only to be greeted by a pushy sales person droning on...

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