B2B Marketing Strategies Blog

Apr 05, 2021

10 Effective Strategies for Networking Remotely with IT Pros

As the COVID crisis limited opportunities for face-to-face meetings and relocated workers to home offices, B2B professionals scrambled to shift their...

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Mar 23, 2021

Content Marketing

5 Ways Digital Rewards Can Engage Your IT Audience

Table of Contents: The Benefits of Digital Rewards Digital Rewards Appeal to an IT Audience Marketing Use Cases: Webinars Marketing Use Cases: Survey...

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Feb 25, 2021

Email Marketing

10 Tips for Creating the Perfect Newsletter for IT Pros

Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...

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Feb 19, 2021

ABM

How Account Based Marketing Can Enable IT Buyers in 2021

As a strategy, Account Based Marketing (ABM) has been able to withstand the test of time, evolving with the explosive growth of the digital age. The...

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Dec 04, 2020

Expand Your Marketing Resources with MaaS (Marketing as a Service)

Marketing professionals across industries and continents would agree that technology has had a tremendous influence on the marketing industry. Not...

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Sep 09, 2020

Email Marketing

How to Optimize Email Marketing for Your IT Audience

IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during...

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Aug 19, 2020

Content Marketing SEO ABM

Build Your MarTech Stack with Your Strategy in Mind

When almost a third of your budget is spent on your marketing technology stack, you want to be confident that you’re realizing its full value and...

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Jul 15, 2020

Event Marketing webinars

10 Ways to Avoid Hosting a Boring Webinar

We’ve all been disappointed by the promise of an inspiring webinar that in actuality turns out to be a lackluster experience. Whether it’s due to a...

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