B2B Marketing Strategies Blog

Nov 15, 2022

GamePlan Named One of The Most Reviewed Email Marketing Companies

GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...

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Feb 22, 2022

Content Marketing ABM Content Syndication

5 Tips to Avoid Common Content Syndication Mistakes

Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...

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Feb 01, 2022

Content Marketing Marketing Development Funds Co-Marketing Dollars Co-Marketing Funds

5 Steps to Scale Your Next Partner Marketing Campaign

For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...

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Jul 28, 2020

ABM

5 Steps to Implementing a Successful Account Based Marketing Campaign

What is Account Based Marketing? Account Based Marketing is a B2B strategy used by sales and marketing teams that allows a business to personalize...

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Apr 07, 2020

Content Marketing

Avoid Content Decay by Creating ‘Snackable’ Content

You’ve written an amazingly insightful blog post that captures the interest of your audience of B2B technology buyers and you are thrilled! As you...

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Apr 01, 2019

Executive Door Openers ABM

Account Based Marketing Examples: Executive Door Openers

For most businesses, landing a key client can be a substantial financial windfall. The value of seeking contracts with those accounts on your wish...

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Jul 17, 2018

Social Media

Recharge Your B2B Social Media Game

Social media is often not a priority for Managed Service Providers (MSPs) and IT solution providers. This is understandable, given the number of...

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Apr 09, 2014

Content Marketing

How to Optimize Videos to Generate Leads

Video content has become an increasingly crucial component of the modern digital marketing mix. As YouTube and other online video platforms continue...

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Jan 22, 2014

Email Marketing

10 Things Successful B2B Email Marketers Are Doing Right Now

Email marketing can be a very effective way to manage and grow your client list. However, many users can be put off by out of date practices or sales...

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Mar 06, 2013

Content Marketing

Building the Sales Pipeline with Content Marketing

We recently exhibited at the Toronto GROWtalks which gave us the opportunity to speak to a lot of really interesting founders of start up companies...

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