B2B Marketing Strategies Blog
Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.
GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...
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Talking heads videos are one of the most popular content formats businesses can adopt to communicate with their customers - for good reason. This...
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We all know that lead generation is a pain point for most organizations, but what makes it even more of a struggle for technology companies? Tech...
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There are some things that just work better together. Pen and paper. Soap and water. Mac and cheese. In the business world, there’s no more effective...
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Marketing leaders face a number of challenges in their roles, from finding the best ways to generate quality leads, to maintaining a sufficient...
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Before making a major purchase these days, most people spend some time online, conducting research and gathering information to help them with their...
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What does it take to organize a successful business event? It starts with having an optimal registration process. Getting the right people to...
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Since the rise of content marketing following the onset of the digital era, technology buyers have come to expect high-quality, valuable content....
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Providing customers with a great experience is becoming an increasingly important differentiator for businesses in highly competitive markets....
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Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...
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For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...
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Reaching out to a tech executive for the first time by sending an Executive Door Opener (EDO) is a creative and highly effective way to deliver your...
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