B2B Marketing Strategies Blog
Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.
The use of buyer personas can help improve your understanding of your buyers, which makes it easier for you to tailor your content to meet their...
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If you own a small business, work in marketing or communications, and work in Canada, you’re probably familiar with the Canadian Anti-Spam...
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The IT Services market is booming! This means the competition is fierce for IT companies, but with the right digital marketing strategies in place,...
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Email marketing is important as it provides the opportunity for you to regularly communicate and stay in touch with your customers and leads. You can...
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GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...
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We all know that lead generation is a pain point for most organizations, but what makes it even more of a struggle for technology companies? Tech...
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Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
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Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...
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IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during...
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Did you know that up to 20% of all email ends up in the spam folder? While email marketing continues to evolve, the goal remains the same – to stay...
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Are you a Canadian marketer that's been hearing a lot of talk about the Canadian Anti-Spam Legislation (CASL) changes on July 1, 2017? If you're...
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For all businesses, new sources of revenue are important. But it's the loyal, repeat customer that can significantly have an impact on your bottom...
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