B2B Marketing Strategies Blog

Feb 27, 2025

Content Marketing Content Syndication Lead Generation Digital Advertising Marketing Strategy & Planning

How Content Syndication Can Support Your Pipeline Goals

Building pipeline can be challenging, especially in the complex technology space. Fortunately, content syndication is a powerful tactic that B2B IT...

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Feb 24, 2025

Marketing Development Funds Co-Marketing Dollars Co-Marketing Funds Marketing Strategy & Planning

Maximize Marketing Development Funds: Stop Leaving Money on the Table

Making the most of marketing development funds (MDF) can be confusing, especially with the guidelines and rules for proof of performance (POP)...

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Jan 09, 2025

Content Marketing Email Marketing ABM Marketing Strategy & Planning

Why Buyer Personas are still Vital in 2025

The use of buyer personas can help improve your understanding of your buyers, which makes it easier for you to tailor your content to meet their...

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May 18, 2023

Marketing Audit Marketing Strategy & Planning

3 Steps to an Effective Marketing Audit

Marketers can face a lot of scrutiny from senior management when trying to justify their marketing spend. It can be especially difficult in the...

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Feb 27, 2023

Marketing Strategy & Planning

How to Create a Top of Funnel Lead Nurturing Strategy

When you’re selling to B2B technology clients, you know you’re in it for the long haul. The tech buying process is complicated and lengthy,...

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Jul 28, 2022

Marketing as a Service Marketing Strategy & Planning

Marketing for Tech Companies? Why an Automation Strategy Works

There are some things that just work better together. Pen and paper. Soap and water. Mac and cheese. In the business world, there’s no more effective...

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Aug 19, 2020

Content Marketing SEO ABM Marketing Strategy & Planning

Build Your MarTech Stack with Your Strategy in Mind

When almost a third of your budget is spent on your marketing technology stack, you want to be confident that you’re realizing its full value and...

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May 21, 2020

Content Marketing Marketing Strategy & Planning

How to Plan an Effective B2B Content Marketing Strategy

Planning an effective B2B Content Marketing Strategy is a great way to coordinate the creation and distribution of content to a clearly-defined...

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Nov 22, 2018

Social Media Marketing Strategy & Planning

Social Media Marketing Strategy for B2B Technology Companies

In our previous blog Recharge Your B2B Social Media Game, we discussed the importance of social media marketing for technology solution providers. We...

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