Developing an infographic involves several key steps, from planning and research to design and distribution. Start with understanding your audience and the goals for your infographic. Decide how this infographic will be used in your digital marketing strategy.

Next you can jump into infographic creation!

• Research: Collect accurate and relevant data from credible sources.
• Outline: Create an outline or storyboard to organize the information logically. This helps ensure the flow makes sense and the key points stand out.
• Choose the type of infographic and create a wireframe: Sketch a rough layout of the infographic. Decide where text, images, charts, and other elements will be placed. This serves as a blueprint for the design phase.
• Design the infographic: Use design tools like Adobe Illustrator, Canva, Piktochart, or Infogram to create the infographic. Include your logo, brand colors, and any other branding elements to ensure consistency and recognition.

After the infographic has been created, the hard work really starts! Now you need to promote the infographic through your digital marketing strategy, and track the analytic performance of your content asset. 

Before creating an infographic, determine its purpose. Are you looking to educate your audience, increase brand awareness, promote a product, or illustrate data? Clearly defining the goal will guide your content creation and design.

Understand your target audience's preferences, needs, and pain points. Tailoring your infographic to the interests of technology professionals ensures it resonates and engages effectively.

End with a clear CTA that directs viewers to the next step, whether it’s visiting a website, signing up for a newsletter, or purchasing a product.

Track the performance of your infographic using metrics like shares, views, engagement rates, and website traffic. This data helps refine future efforts.

By following these steps, infographics can effectively convey your message, engage your audience, and enhance your overall marketing strategy.