Channel Marketing

Channel Marketing Services

For Vendors and Distributors

Partner Marketing Concierge

Let's be real—getting partners to jump on your fancy PRM (Partner Relationship Management) or vendor demand gen platform is like trying to convince your cat to take a bath. Not. Happening. Easily. Because, hey, partners are busy running their own business and don’t always have time to do a deep dive on all the platforms they’re being asked to use and understand.

That’s where GamePlan steps in. We work with our distributor and vendor clients to ensure business partner marketing efforts are aligned with vendor goals, while ensuring partners are able to bring their unique value proposition to the market. Our hands-on, tailored marketing engagements actively support your partners. We start by identifying where your partners are at in their adoption of marketing best practices. Next, we help partners map out their blueprint to attract, nurture, and grow their customer base.

Services Include:

MDF planning and management – we make it our business to understand your MDF program so your partners can rely on us to know what is permitted and what is off limits. We help with Marketing Activity Plans, campaign planning and execution, proof of performance reporting, and assistance with claim submissions.
Partner Marketing Readiness Assessment – before you decide to invest promotional dollars in your partner, understand if they are ready to generate demand. Do they have a website presence that reflects professionalism and trust? Is their social media presence ready for prime time? Do they have the right sales and marketing infrastructure in place to collect leads? All these questions and more are evaluated and answered in our Partner Marketing Readiness Assessment.

Partner demand gen campaign guidance—we work with your partners to help them navigate your vendor marketing portal, plan their marketing campaign, and provide guidance on evaluating and selecting campaign materials to support their goals and objectives.
Custom partner content creation – in situations where your co-branded or vendor content is not enough to convey your partner’s unique value prop, our team of writers and designers go to work to make the content magic happen with custom white papers, ebooks, videos, case studies, solution briefs, and web copy.
Turnkey Partner Marketing Packages – make it easy for your partners to leverage their MDF with pre-packaged offerings that fit your MDF requirements.

For Vendors and Distributors

Partner Recruitment

In B2B tech, millions of dollars and countless hours are wasted on the wrong partners (source). How are you deciding where to focus your recruitment efforts? If you are using lead prospecting platforms that are built for direct sales prospecting, you might find yourself facing significant frustration (to say the least!). These platforms have their place but lack the depth and breadth of partner business attribute data needed for efficient, targeted partner discovery and partner intelligence in the B2B tech space. Rethink your partner recruitment strategy.

GamePlan is proud to be an Authorized Agency Partner for PartnerOptimizer’s PIPE, providing partner intelligence management services to our clients. PIPE is specifically designed for B2B tech partner discovery and intelligence, enabling channel teams to evaluate and pinpoint the best-matched partners efficiently.

And it doesn’t end there. Once you have identified the right set of partners to target, we get to work designing an awareness and outreach campaign that spans digital platforms, targeting your ideal partners where they hang out (in the digital world, that is).

Services include:

Ideal Partner Profile (IPP) build – what does your perfect partner look like? We help you define the traits and business attributes that make your perfect partner match.
Partner List Build – based on your IPP, we identify good matches for your channel program.

Partner Recruit Awareness & Outreach Campaigns – using a combination of account-based outreach and look-alike audience targeting, we develop a digital advertising strategy on platforms such as LinkedIn and select paid media providers such as Foundry, CRN, Tech Target, and others.

Download Your Guide to Turnkey Partner Marketing Packages

We've developed a 20-page resource that delivers a complete overview of our pre-built marketing packages, each carefully designed to drive results in the tech sector. You'll find detailed package descriptions, realistic implementation timelines, and transparent pricing all in one place.

Help your partners transform their marketing goals into strategies.

Jump Start Your Channel Marketing

Jump Start Your Channel Marketing