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Infographic Creation from a Tech Marketing Agency

Content to support your digital marketing strategy.

By utilizing infographics, your tech company can effectively communicate complex information in a visually appealing and easily understandable manner, enhancing engagement and comprehension across various audiences and contexts.

DESIGN IS THINKING MADE VISUAL

Support your digital marketing strategy with infographics

Infographics are a powerful tool in tech marketing due to their ability to convey complex information quickly and visually. Part of their effectiveness lies in the fact that they cater to visual learners by presenting information in a graphical format, enhancing comprehension and retention. Here are a few ways you can use infographics in your digital marketing strategy: 

 

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Drive Website Traffic

Embed clear and compelling CTAs within your infographics to direct viewers to landing pages or other conversion points.

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Engage on Social

Share snippets of larger infographics on social media to entice viewers to visit your website for the full version.

Visual-Blogs

Support Blog Posts

Create infographics to summarize key points from your blog articles and provide valuable insights on specific topics.

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Highlight Past Events

Infographics can be used to summarize key takeaways and highlights from events, webinars, or conferences.

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Here are several types of Infographics that technology companies can use in their marketing

01. Educational Infographics: Create infographics that educate tech professionals on best practices, tips, or industry knowledge. For example, a tech company could develop an infographic on cybersecurity best practices or an infographic comparing architecture for ransomware protection.

02. Technical or Financial Infographics: Present technical reports, financial data, or performance summaries in a visually appealing manner. This can be a useful content format to present to tech decision makers who are short on time and prefer visual summaries over dense text.

03. Competitive Comparison Infographics: Create infographics that compare your products or services against your competitors. Highlight unique features, benefits, and value propositions to persuade potential clients of your company's superiority.

Infographic Creation Examples

INFOGRPAHICS IN A NUTSHELL

Infographic Creation FAQs

 

How to develop an infographic

Developing an infographic involves several key steps, from planning and research to design and distribution. Start with understanding your audience and the goals for your infographic. Decide how this infographic will be used in your digital marketing strategy.

Next you can jump into infographic creation!
  • Research: Collect accurate and relevant data from credible sources.
  • Outline: Create an outline or storyboard to organize the information logically. This helps ensure the flow makes sense and the key points stand out.
  • Choose the type of infographic and create a wireframe: Sketch a rough layout of the infographic. Decide where text, images, charts, and other elements will be placed. This serves as a blueprint for the design phase.
  • Design the infographic: Use design tools like Adobe Illustrator, Canva, Piktochart, or Infogram to create the infographic. Include your logo, brand colors, and any other branding elements to ensure consistency and recognition.

After the infographic has been created, the hard work really starts! Now you need to promote the infographic through your digital marketing strategy, and track the analytic performance of your content asset. 

How to use infographics in marketing

Before creating an infographic, determine its purpose. Are you looking to educate your audience, increase brand awareness, promote a product, or illustrate data? Clearly defining the goal will guide your content creation and design.

Understand your target audience's preferences, needs, and pain points. Tailoring your infographic to the interests of technology professionals ensures it resonates and engages effectively.

End with a clear CTA that directs viewers to the next step, whether it’s visiting a website, signing up for a newsletter, or purchasing a product.

Track the performance of your infographic using metrics like shares, views, engagement rates, and website traffic. This data helps refine future efforts.

By following these steps, infographics can effectively convey your message, engage your audience, and enhance your overall marketing strategy.

 

Get your point across instantly with custom-designed infographics.

Contact us now to transform your content strategy with powerful, informative infographics.

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