Empower your sales and marketing efforts with white papers that establish your authority as a thought leader in the IT industry. White papers are high-value thought leadership content that your technology company can use to attract high-quality leads.
1. DiscoveryWe start by interviewing your subject matter expert to understand your goals, target audience, and key messages. During the interview, we employ a mix of open-ended and specific questions to cover the topic comprehensively. This ensures we have extracted your deep insights and technical expertise.
2. Research & Planning
Our team conducts thorough research, gathers data from reliable sources, and outlines the structure of your white paper. During this stage we also gain a deeper understanding on the impact that your product features or IT solution has on addressing specific business challenges.
3. Content DevelopmentWe write a clear and concise white paper, with informative content tailored to your company perspective. A typical structure includes an introduction that outlines the problem, a body that delves into the details and analysis, and a conclusion that highlights your IT solutions.
4. Review & RevisionOur writers conduct multiple rounds of editing. Each round includes checking for grammatical accuracy, consistency in terminology, and adherence to your standards and objectives. We collaborate with your marketing teams and subject matter experts during this phase to refine the written content, making revisions that enhance the overall quality of the white paper.
5. Design & DeliveryOur designers create a layout that is both visually appealing and easy to navigate, also incorporating IT imagery and illustrations to highlight your points. Once your writing has been enhanced with professional design, we deliver a polished final white paper in PDF format that is ready for distribution in your marketing campaign.
The projects were delivered to aggressive timelines and despite having to juggle many SMEs, [GamePlan Marketing] were able to create a clear, consistent voice in the document.
- MARKETING DIRECTOR, EVOLVING SOLUTIONS
Support business growth, client relationships and market positioning by investing in the creation of high-quality white papers. Your content marketing strategy will thank you.
