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PHONE: 1-289-273-2592EMAIL: contact@gameplanmarketing.ca
Contact Us
PHONE: 1-289-273-2592EMAIL: contact@gameplanmarketing.ca
Contact Us
Spiral print design

B2B Direct Mail

Send direct mail packages and executive door openers that not only engage and impress, but most importantly, resonate. Our team covers every stage of B2B direct mail marketing, from strategy and list building to creative design, execution and analysis. 

Spiral print design

B2B Direct Mail

Send direct mail packages and executive door openers that not only engage and impress, but most importantly, resonate. Our team covers every stage of B2B direct mail marketing, from strategy and list building to creative design, execution and analysis. 

Using direct mail in your Account Based Marketing

There’s something to be said for the nostalgic touch of a tangible brand experience. When people can hold your brand in their hands, and read your message without digital noise distracting them, it can build a unique depth to the relationship. 
Direct mail may be old school, but savvy ABM marketers are giving it a modern twist—running cross-channel campaigns, blending ABM direct mail with digital outreach. This powerful combo helps close deals faster and more effectively.

B2B Direct Mail Services

Executive Door Openers (EDOs)

Executive Door Openers are stunning packages that are carefully crafted to catch the attention of your decision-makers and provide them with a tangible and impressive experience. EDOs are designed to impress!

They include a teaser gift, and can include the promise of an even better gift if the prospect takes a meeting. These packages are personalized and jam-packed with clever, eye-catching creative. And the best EDO campaigns aren’t just one-trick ponies—they go full throttle with a mix of print, display ads, and email outreach, creating an irresistible, multi-channel marketing blitz!

Schedule a meeting with our Executive Door Opener expert.

 

Use Cases:

  • Cross-sell and up-sell
  • Warming up cold leads

 

Service Includes:

  • Campaign theme development
  • Copywriting
  • Themed packaging
  • Digital design elements (landing page, registration form, email)
  • Teaser gifts and thank you gifts sourcing
  • Mailing list data validation
  • Printing, assembly & shipping
  • Campaign launch materials for the sales team
  • Campaign tracking & reporting
  • Optional supporting display ads campaign

Sales Introduction Packages

Sales Introduction Packages are physical packages that can be mailed or hand delivered. They're designed to roll out the red carpet for your new solution offerings and provide a comprehensive explanation of how the offering can benefit the prospect.

Sales Introduction Packages don’t just introduce what you’re offering; they throw a whole welcome party, complete with a thorough breakdown of how it’ll make the prospect's life easier (and better). Bonus points if there's a little token gift tucked inside, because who doesn’t love a surprise? Think of it as your business’s way of saying, “We’ve got something awesome, and we can’t wait to tell you about it!"

Schedule a meeting with our expert in Sales Introduction Packages.

 

Use Cases:

  • Introducing new offerings to existing clients
  • Cross-sell & up-sell

 

Packages can include:

  • Solution or service overview
  • Customer testimonials
  • Pricing information (depending on use case)
  • Token gift

 

Service Includes:

  • Campaign theme development
  • Copywriting
  • Themed packaging
  • Digital design elements (landing page, registration form, email)
  • Token gifts sourcing
  • Mailing list data validation
  • Printing, assembly & shipping
  • Campaign launch materials for the sales team
  • Campaign tracking & reporting
  • Optional supporting display ads campaign

Appreciation Packages

When your customers, partners, or employees demonstrate just how great they are, you might feel compelled to throw a little bit of appreciation their way. We get it; our customers and employees are pretty awesome too!

When automated gifting platforms have left you frustrated, and you’re looking for a boost of inspiration for your gifting strategy, our team of creatives can help curate your approach. Personalization and attention to detail bring these packages to life, delivering a memorable experience for the recipient.

Schedule a meeting with our Appreciation Packages Expert.

 

Use Cases:

  • Customer appreciation packages
  • New channel partner recruitment welcome kits
  • New employee onboarding kits
  • Employee rewards

 

Service Includes:

  • Theme development
  • Gift sourcing
  • Themed packaging
  • Printing, assembly & shipping

Download the Executive Door Opener Look Book

Our Executive Door Openers create tangible, personalized connections that get your foot in the door with hard-to-reach decision-makers. Download the look book to check out 16 stunning door openers we've developed to help our clients stand out in a crowded market. 

DOWNLOAD THE LOOK BOOK


Ready to open doors?

EDO Lookbook-Closeup

Premium outreach solutions for B2B companies

Create memorable physical touchpoints in an increasingly digital world.
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