Track Subscriptions
Keep track of where contacts came from and whether they have opted in to receive your messages (CASL, CAN-SPAM or GDPR compliance).
Clean Your Data
Erase redundant data, deduplicate your lists, only keep up-to-date and relevant information.
Segment your Lists
Categorize and target contacts based on variables such as their product/service needs, company size, personas, etc.
Set up Standards & Processes
Collect standardized data for each contact, and ensure the formatting of data is consistent.
Set SMART goals & know your target audience
Build, verify, and segment your subscriber list
Design a branded email template
Plan your content and a calendared schedule
Send emails and track your performance data
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