Social Selling on LinkedIn

Course Overview

LinkedIn is an incredibly powerful social media platform for business with more than 1 billion registered user accounts worldwide. Modern business decision-makers continue to change how they embark upon their buyer’s journey. They have grown cold to traditional sales and marketing methods and are increasingly conducting more research independently, relying only on their most trusted advisors for assistance and information.

For Sales, Marketing, and Business Development professionals, frustrated by low connection rates and abysmal returns on the time and effort invested in traditional prospecting, this 7-week Social Selling on LinkedIn course presents an opportunity to connect and engage with a targeted global audience, establish a professional brand, and generate authentic connections with your potential customers.

Stepping into thought leadership means distinguishing yourself. But first, you need the skills to craft compelling narratives, present distinct perspectives, and offer solutions that resonate with your audience. Authenticity and transparency are key—thought leaders build trust by showcasing genuine passion, sincerity, and a commitment to delivering real value with their solutions.