IT Marketing Consulting Services

This package provides you with ongoing marketing support in a retainer-based format of a set number of hours per month. Use this valuable time in a variety of ways such as marketing strategy, campaign and creative development, and project management of social media and email marketing.

Account-Based Marketing (ABM) is a popular approach for technology companies interested in maximizing performance. Successful ABM campaigns always start with the list development: an install base list, whitespace list, or list of existing customers.

Align your sales and marketing teams with a defined target audience and set of Personas. We will interview your stakeholders and employees to determine pivotal characteristics, pain points, and responsibilities for each of your Personas. Then, we write and design a Personas Document to share with your team. Increase the effectiveness of your marketing efforts by using this Personas Document as a frame of reference for all marketing initiatives.

Provide us with your target account list, whitespace list, blacklist, and any other specifics you need to adhere to, and we will build you a list of contacts. Need those contacts further online or phone validated? Our online data-mining and calling experts will cleanse the list of unqualified and old records.

Grab attention with compelling and engaging interactive content. Quizzes, contests and video are our specialty - create a dynamic experience for your audience while reinforcing your brand. Have your own creative ideas? Throw 'em at us and we'll get it done.

Video marketing has become an increasingly important marketing tactic due to its captivating, engaging and easy-to-consume format. Post the videos on your website, your social media pages, YouTube channel, and share links with customers via email.

Whether you need assistance writing your next case study, ebook, infographic, or website copy - we are here to help.

Keep in touch with your prospects and customers by sending a consistent email or newsletter on a daily, weekly, or monthly basis. Add automated communications in to the mix as an additional touchpoint.

Tracking and maintaining your list database is hard work! Just send everything through to us and we will manage it: Adding and removing contacts, updating stale data, online and phone validating, tracking CASL, CAN-SPAM and GDPR compliant opt-in records, etc.

We will help you build out your media plan, manage/execute and report on everything. Working with us means working with the best media providers in the IT industry such as IT World and TechTarget, to get your message across to the right people, at the right time.

LinkedIn is the world's largest professional network with nearly 660 million users. Target your ads to North American IT Pros, IT Decision Makers, Directors of IT and more, via LinkedIn Sponsored Updates, InMail, and Text Ads.

Increase your website visits and raise brand awareness via Google Advertising and Retargeting. Showcase your ads to IT Decision Makers in North America with Dynamic Google Search and Display Ads.

Promote your content across thousands of syndicated sites online, to reach your target audience and capture marketing qualified leads with email opt-in consent.

Meet your annual growth goals by booking phone appointments with qualified decision makers. Appointment setting can be just one aspect of a larger marketing campaign, or can be run independently as its own initiative.

Do you have business relationships that you just cannot seem to close deals with? Send those contacts a small teaser gift in the mail to grab their attention. Offer them a bigger "thank you gift" in exchange for meeting up with you in-person. Executive Door Openers are a great way to get your foot in the door!

Send your prospects, leads and customers a small token gift in the mail (eg. laptop camera cover, microfiber cleaning cloth, earbuds), paired with your unique business solution or offer.

Sending postcards sounds old school, but it can be very effective, especially when paired with telemarketing follow up calls. Reach a large list of target contacts via postcards - a very affordable Direct Mail option.