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PHONE: 1-289-273-2592EMAIL: contact@gameplanmarketing.ca
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PHONE: 1-289-273-2592EMAIL: contact@gameplanmarketing.ca
Contact Us
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B2B Marketing Strategy & Planning

Tech marketing has never been easy, and somehow, it’s *always* getting harder. If you’re out there navigating this ever-evolving B2B marketing landscape, hats off, we salute you! And if you don’t know where to start? Our marketing consulting services could be your ideal first step.

Water Bubbles_Reflected_1

B2B Marketing Strategy & Planning

Tech marketing has never been easy, and somehow, it’s *always* getting harder. If you’re out there navigating this ever-evolving B2B marketing landscape, hats off, we salute you! And if you don’t know where to start? Our marketing consulting services could be your ideal first step.

Our marketing consulting services:

Brand Strategy

The digital battlefield is more cutthroat than ever, with brands battling for every pixel of attention. Standing out isn't just a goal—it's survival. Your competitive advantage and market share growth directly align with how clearly and consistently you’re communicating your brand.

Your brand's breakthrough starts here. Our marketing strategists are here to guide you through a phased strategy and planning approach. We consider your current reality and resources while envisioning and planning for a bright and successful future.

Services Include:

  • Situational Analysis (Website + Social + Content Audit, Competitive Analysis)
  • Communications Framework Development
  • Visual Identity
  • Ideal Customer Profile (ICP) Development
  • SEO Planning
  • Social Strategy
  • Content Strategy

Media Planning

Who knew media planning could be so complex?! Choosing the best combination of media to achieve your objectives is time consuming – let alone the fact that media brands are in the habit of throwing around a heck of a lot of jargon (CPM anyone?).

The truth is, staying up to date on each media brand’s offerings, pricing, minimum ad spends, and targeting capabilities is a full-time job. Our team speaks with North America’s most influential technology publishers on a regular basis and make it our job to keep up to date on what is working, helping you get to market quickly, and maximizing your media spend.

We develop a cohesive strategy to align digital efforts with business goals. Some of the media companies we work with include: 

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Services include:

  • Account-Based Ad Plans
  • Intent Marketing
  • Partner Marketing Plans
  • Content Syndication Lead Generation
  • Sponsored Email Marketing

Account-Based Marketing

We know that by and large, B2B buyers are a pretty smart lot. They’re more digitally savvy and empowered than ever before. Unshackled from the whims of sales reps, they are charting their own course, researching solutions on their own agenda.

Account-based marketing’s strategic approach helps marketers methodically target and engage buyers and buying committees, as they research technology challenges and solutions. Our custom-built ABM engagements take the heavy lifting for planning and execution off your busy laps and onto ours.

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ABM is a long-term proposition and requires ongoing commitment. We advise clients who are interested in ABM to think of the commitment in terms of years rather than months. High-touch, continual engagement with key accounts is required.

Services include:

Ready to get started?

Grow your company in intentional and scalable ways.
Contact Us