Content Marketing Agency Services for Your Technology Company

Content marketing agencies such as GamePlan Marketing develop professional content that is custom-catered to your company's needs. The agency will start by understanding your company's marketing goals, then they will map out a digital marketing strategy and begin developing high-quality content to support it.

For example, if your tech company would like to generate brand awareness then a content creation agency might develop content such as social media posts, infographics, and blogs. On the other hand, if your technology business is aiming to generate leads then your digital marketing strategy might involve the creation of long-form content such as white papers and eBooks. 

Content marketing is the development of new assets that tech companies such as MSPs and VARs can use for marketing, sales, and customer retention. The term "content" is extremely broad and covers many types of media that are written or designed. That being said, content will fall under 2 main categories: Short Form Content and Long Form Content. 

Short Form Content is easy to consume quickly (for example, it can typically be read or watched in a few seconds or under a few minutes). It is also concise and often ungated (does not require contacts to enter a form fill in order to access it). These are some examples of short-form content types that companies can create for their content marketing strategy:

• Social Media Posts
• Infographics
• Short Blog Posts

Long Form Content is more detailed and lengthy, which takes longer to consume. Typically long form content is over a few hundred words, and might even have a word count in the thousands. For videos, they tend to be longer than 1 minute. Here are some examples of long-form content types that a technology company might use for lead generation: 

• White Papers
• eBooks
• Sales Playbooks

Content marketing is important in today's digital age because people spend their time online researching and consuming content at an ever-increasing pace. During every stage of the marketing or sales funnel (awareness stage, consideration stage, purchase stage), your potential customers and existing clients are researching online to find information in the form of content, and you want them to be able to find your tech solutions or services. The more high-quality content that you publish and optimize for search, the better chance you have of being recognized and found online. 

Once you have developed some content assets, you can even start generating top of funnel leads by running a Content Syndication program. 

Before you get started with creating new content, a content audit should take place. Throughout the years that your technology company has been in business, there could be various types of content that were developed, and you'll want to know exactly what those assets are.

• Some assets may need to be retired and taken down from your website and no longer used in your marketing programs (for example, a 10 year old infographic).

• Other content offers might be able to be reworked and republished with a new publish date (for example, a 3 year old white paper).

• You may even have evergreen content that does not need to be reworked at all, but can be used in your current digital marketing strategy, even though it was developed years ago. 

In addition to determining the types of content that your company already has available to use, you'll want to have a clear understanding of your own company goals. This knowledge will help you to understand the types of content you are missing and will dictate what new content assets you should create. For example, If you are an IT Value Added Reseller (VAR) trying to educate potential clients about your Cyber Resilience solutions, and you have a series of blogs on the topic already but no other supporting content then: 

1. You are trying to support the Awareness stage of the buyers' journey

2. Your blogs might not be getting enough traffic, so your digital marketing strategy for this quarter could be to rework the blogs so they are updated with the latest information and republished. Then they are promoted via a series of social media posts on LinkedIn (either via paid LinkedIn Ads or unpaid company page posts). 

3. Additional evergreen content could also be developed to support the Brand Awareness stage of the buyers journey. Perhaps an eBook or Solution Brief. 

If this is too much for you to tackle on your own with limited resources, remember that we are here to help with content marketing agency services.